A Sales Rep is Talking to a Prospect

A Sales Rep is Talking to a Prospect.

Whether yous are a direct marketer or B2B salesperson, having a healthy pipeline or list of potential customers is essential to generate a steady stream of sales/business which is necessary for business survival.  Developing this pipeline entails the need to encounter, engage or attract new people/prospects to our business, service or product.

Some Important Methods of Contacting New Prospect

In that location are various methods yous can use to contact new prospects such as straight contact (referral meeting), email marketing, cold calling, advert placements, and referrals.  How you generate your list of prospects often determines the most effective means for contacting the new prospect.


For instance, if your list of prospects is comprised of your family, friends or associates—phone calls and text messages may work effectively as you lot already accept a background on the prospect.

Electronic mail / Adverts

Email marketing and advert placements
as a ways of contacting new prospects are besides an effective means of contacting prospects as the email addresses are often generated from people that have already indicated interest in your product or service by clicking on a web link or signing upwardly for your newsletter or people you lot accept researched and targeted specifically.

Common cold Calling

Common cold calling is a method
of contacting new prospects past calling prospects and pitching your product to them. Like the other methods, how yous generate the phone numbers will greatly touch on your success rates using this method.   Research and preparation are the keys to success when cold calling sales prospects.   Sales experts accept identified emailing before calling as an splendid strategy for better cold calling as the email plays the dual role of acting as an excuse for the call and providing relevant information about your company or product ahead of the phone call.

When making cold calls using a script, practicing ahead of the telephone call ensures that you make the right impression on the party and achieve the primal objectives of contacting prospects – (1) to constitute trust/rapport (2) gather data and (3) secure a follow up without encountering some disadvantages of contacting prospects past the phone such as beingness impersonal, calling at inconvenient times or prospects hanging up.

How to Mitigate the Disadvantages of Contacting Prospects past Telephone

mitigating call complaints
4 Great Sales Scripts for Contacting New Prospects on the Phone 2

Mitigate some of these disadvantages of contacting prospects by telephone by:

  • Using the prospects proper name and Introducing yourself when y’all phone call:
    Greeting the prospect past name and immediately introducing yourself and your organization will put the prospect at ease and make them more receptive.
  • Clarifying that the client has time to speak: Enquire the prospect if you are calling at a proficient time or if they can spare a few minutes, this shows that you are respectful of the prospect and value their time.
  • Recognizing that the client is busy and keeping it cursory:
    Stating that yous know the client is busy and wish to proceed your conversation brief allows you lot to go along the conversation regardless of the prospect’s response in step two.
  • Making information technology worth their while:
    Proper research and preparation ensures that you are calling the correct people and that your product/service will be valuable to them.  Articulate your value proffer in a way that grabs the prospect’s attending and keeps them on the phone.
  • Getting straight to the indicate:
    Cold calling is gaining interest and gathering information, not providing your entire company history and track record, and then proceed it brief and but provide enough information to keep the interest and necessitate a time to come meeting.
  • Securing the follow up/adjacent pace:
    Don’t wait for the prospect to offer, ask for the meetings, electronic mail or information you demand to accomplish your objective.

Here are 5 great strategies and scripts y’all can employ when contacting new prospects:

  • Calling to follow up on an electronic mail
  • Calling on referral
  • Industry or visitor noesis
  • Calling to brand an inquiry

Calling to Follow up on an Email

Sending emails to prospects prior to calling them provides a great opening and creates some familiarity if the client has seen your email and has some data/background on your visitor, production or service.


        Skillful twenty-four hour period (prospects name)
        This is (your name) from (company name)
        I’m calling to follow up on an electronic mail we sent to you on (the focus of the electronic mail or the value of your product to your prospect), is this something yous would exist interested in?
        I know yous have a lot to exercise, can you spare a few minutes to answer some questions and then we can better sympathise your needs?
        *Have a chat and get together relevant information*
        Is Monday or Tuesday by 10am user-friendly for us to accept a meeting to discuss this further?

Calling on Referral

Being referred past someone a prospect knows creates some trust between you and the prospect and frequently means you lot will become better reception.  Enquire for referrals from your social network and existing customer base for an advantage when contacting new prospects.


        Skilful day (prospects name)
        This is (your name) from (visitor proper name)
        I got your number from (proper noun/description of referee) (land your relationship to the referee of why the referee idea your production or service would be valuable to the prospect?)
        Is this something yous would similar to hear more virtually? Practice you have a few minutes to discuss farther? I don’t know if our product would be the right fit for your organization.
        *Have a chat and gather relevant information*
        May I accept your electronic mail accost to send yous a formal proposal and schedule a follow upwardly coming together with you and your squad?

Industry or Visitor Noesis

Staying abreast of developments in your industry or that of your client offers a neat opportunity for great success when contacting new prospects.  Industry cognition gives you an excuse to contact a prospect to offer your production or service and creates the impression that you are an expert in your field.


        Good day (prospects name)
        This is (your name) from (company name)
        I saw on the news that your organization is (state the industry evolution or modify in their organization?
        (Land how your company, product or service could be valuable to the prospect)
        I know you lot probably have a lot to do, I will proceed this cursory. May I ask you some questions to properly understand your current position on this?
        *Take a chat and gather relevant information*
        Would yous be bachelor former side by side week to accept a coming together to discuss this further? (secure an date or get an email address to schedule the meeting)

Calling to Make an Enquiry

This technique needs to be well adapted to the organisation in question.  Keeping in heed that most organizations do non divulge sensitive operational data, ask smart questions that volition help you proceeds the information you demand.  This technique can also be used in research for your master cold.


        Good twenty-four hours (prospects proper noun)
        This is (your name) from (company name)
        I would like to find out if (name of the prospects organization) will exist recruiting this year? (or any question that helps you innovate your products/services).
        *Whether the question is answered or the prospect says they tin can’t provide the data requested, go on to the next footstep*
        (Say what your organization does and how information technology is valuable to the prospects business organization/system)
        Is this a practiced time to talk? May I take a few minutes of your fourth dimension to discover out if our service would exist a skilful fit for your organization?
        *Have a conversation and gather relevant information*
        Enquire for a coming together if you are speaking to the key decision maker, or to schedule a meeting with the key decision maker. If calling as research ahead of the main cold call, asking the proper noun/contact information for the central decision maker or confirm the data you already have.


Contacting new prospects should not be a daunting chore.  Grooming in the form of inquiry and practicing with prospecting scripts volition help you sound more than confident and professional person when contacting new sales prospects by phone.  Remember never to read your script while speaking to the customer rather practice the call yous intend to accept properly before calling the prospect to ensure yous sound relaxed, professional and natural.   Different strategies may work meliorate for some people and businesses than others, try a combination of unlike styles until you find what works for you.

If y’all employ some of these strategies and scripts please permit us know how the strategy/script worked.

Chinazom Elizabeth Izuora

Chinazom Elizabeth Izuora

Chinazom has a Bachelors in Business concern Administration with a major in marketing management and over 4 years of practical experience working every bit a business consultant providing business evolution and operational support to organizations.

A Sales Rep is Talking to a Prospect

Source: https://www.woculus.com/4-great-sales-scripts-for-contacting-new-prospects/