Speaker’s Corner: Featuring Lanie Bayliss, Digital Account Director, The MTM Agency

Tell me nigh The MTM Agency, its work and projects…

The MTM Bureau is based in Ocean Hamlet in Southampton and is an agency that gets to solutions fast, integrating marketing and PR with digital innovations to give clients clear direction and a louder vocalisation to accelerate their business organisation growth. We work with a large range of clients including INEOS, England Hockey, Airbus, Nautilus and NHBC to name a few.

What are the challenges inside the Marketing industry today?

There is a lot of noise in the industry. Whilst we might not exist the loudest bureau – that’s only because we’re focused on the doing. Frequently working in the background creating and innovating, something nosotros have been recognised for past The Drum

How has the COVID-19 pandemic changed the way you go about business? What trends practise you see for the hereafter…

The pandemic has given u.s.a. a unique opportunity where nosotros’ve grown our team substantially over the final few years and are continuing to make new hires to fulfil the demand we’re currently seeing.

Nosotros put client satisfaction, creativity, agility and technical excellence commencement, we apply an approach that gets things washed, and collaboration between our teams ensures we deliver exciting strategies and solutions that are implemented fast and deliver ROI. We’ve too seen (and proven) that we can practise our all-time piece of work from anywhere. Our squad are based all over the UK and it hasn’t hampered our collaboration or connectivity – in fact, the trend we’re seeing is that having a mix of that remote/hybrid and role workers enhances our offering and makes the states a stronger team.

What is your biggest objective as a speaker?

I’thou a cocky-professed introvert and the idea of stepping onto whatever stage and giving a talk is the stuff of nightmares for me – nevertheless, the nature of my recent talk at BrightonSEO is something I’one thousand and so passionate about and the objective was to inform, teach and raise sensation.

Could yous share with u.s.a. the points of give-and-take (the input that y’all provided) during the console(due south) at the



The idea of taking any length of time away from a career in the digital marketing industry is daunting… More so for a person who is coming abroad to have a infant! Between huge FOMO and the worry of existence left behind by an industry that is incredibly fast-moving and constantly evolving, I discussed the ways in which you lot can program for some fourth dimension out from your career and how to set yourself for your big return.

 As a leader, what are the factors both professional and personal that bulldoze you? What keeps you going?

I wouldn’t telephone call myself a leader – but I do see myself equally a valuable team member with ideas and opinions that get taken into consideration and listened to. My drive comes from working with a team that really encourages me and motivates me to be the best I can be. Having a stiff and healthy company culture is integral to existence happy in the workplace and MTM has got a perfect balance.

My personal drive comes from having always been a career woman. I’k proud to be doing well in my career also every bit being a Mum, it’south tough only it’s rewarding. I wanted to prove that it is possible to be both and practice both without having to make sacrifices. In my talk, I discuss why the traditional globe of piece of work is pitted against Mum’s that want to go back to piece of work and the need for a more flexible and parent-friendly approach.

In your opinion, do digital events give you a similar level of feedback/effect vis-à-vis the live versions? What would yous say were the biggest pros and cons of both formats? Which practice yous prefer?

Nosotros’ve become then accustomed to digital events over the concluding few years – with a lot of our time now spent online for meetings, workshops, training sessions and more. Attending the in-person BrightonSEO event felt astonishing because it’southward been such a long time since I was concluding in a room total of like-minded people and being able to network and talk confront to face. However, the digital format allowed for mistakes – re-recording it every fourth dimension I fluffed upwards meant I felt I had greater control over the bulletin I was trying to convey and the story I was trying to tell.

 What is your take on in-person events? Practice you lot prefer in-person events every bit compared to hybrid or virtual? How soon do you lot think in-person events would return?

Equally a new Mum, having the ability to attend an in-person event digitally is amazing. No more FOMO and it gives those an opportunity that are unable to travel or take fourth dimension out of their work schedule to attend an event that they would otherwise accept missed out on.

 In your opinion, what are the top iii challenges to returning to ‘In-Person’ events? How could we mitigate risks?

  1. There volition be people that still don’t feel comfortable amid large crowds later the pandemic – if events can ensure social distancing and other measures will be followed, it may help some experience safer in attending. This includes thinking strategically about the venue selection and how information is provided to attendees.
  2. In my opinion, events should have a virtual version as default for those that can’t (or don’t want to) attend in person. It provides choice and flexibility.  I don’t know nigh y’all, simply afterward a few years of not being as sociable, socialising is pretty exhausting! Events should consider shorter sessions, more than frequent breaks and have serenity spaces/good facilities available for attendees.


 is a review platform catering to B2B events. Given how review-driven our lives accept get today, do you lot think reviews volition bring in a level of transparency to the events industry? Would you rely on event reviews from other speakers if you had to make a speaking decision?

Personally, I rely on reviews heavily when making decisions in mean solar day to mean solar day life. Whether that is when making a buy, renting an air-bnb or looking to attend an upshot, existent-life feedback is invaluable. It helps y’all fix, it sets expectations and in some cases, it tin stop you from making a bad purchase/decision.

Finally, practise you have a


mocktail or beverage? We’d be delighted to know.

Banana Wharf does an amazing banana colada. In that location’s nothing similar it!

Near Lanie Bayliss:
I’m Lanie Bayliss and I am an account manager at The MTM Bureau. My role as Digital Account Manager is varied and no two days are the aforementioned. You lot’ll find me dipping my toe in SEO, account management, client training, copywriting, content marketing, strategy, branding, planning, analytics, websites, site audits, project proposals and more.

To view the event at Eventible, click here; to review, click here.